What happens when technology

meets agriculture?

We are now looking for ideas that can make a difference - from smart systems and circular solutions to new ways of thinking about food production and agriculture in Gävleborg and the world.

The competition is closed!

We are looking for ideas that can make a difference!

How can we use new technologies to strengthen agriculture, increase preparedness and make better use of our local resources? The technology is there, and there are unexplored intersections between sectors that have innovation potential. In this round of I have an idea, we want unexpected encounters between technology and agriculture to happen.

Swedish agriculture faces a double challenge - to produce more food for a growing population and at the same time transition to a fossil-free and environmentally friendly system.

We are now looking for ideas that can make it both practical, profitable and scalable to strengthen harvests, reduce nutrient leakage and build the local energy solutions of the future.

I have an idea is an idea competition organized by Movexum, in collaboration with Sandbacka Science Park and Propell in Gävleborg. The aim of the competition is to promote entrepreneurship and create publicity around growth and new businesses. We want to encourage people to take the first step to realize their ideas and through the competition more than 1100 ideas have been submitted since it was first organized.

Opportunities and challenges in agriculture

Fossil dependence

Agriculture in Gävleborg is facing a major transition - from fossil dependence to renewable power.
Today, diesel still powers tractors and transportation, and many inputs are based on fossil energy. This makes agriculture both vulnerable to price increases and part of the climate challenge.

There is huge potential for innovation here - in technologies, business models and partnerships that reduce emissions and reduce dependence on fossil fuels. The transition to biofuels, electricity and renewable inputs will strengthen both competitiveness and sustainability.

Now we want to gather knowledge, experience and ideas to create the fossil-free agriculture of the future.

Eutrophication

When nutrients leave the field, resources and money are lost - and water is at risk of being over-fertilized. Keeping nutrients in the soil boosts both crop yields and the environment.

Smart solutions can reduce nitrogen and phosphorus leaching, counteract eutrophication and create more circular flows. Innovation, technology and new business models in fertilization, soil health and recycling can build new rural value chains and make the use of nutrients much more efficient.

We are now looking for ideas to make nutrient flows smarter - from Gävleborg to the world.

Logistics flows

Today, many food transports are both fossil-dependent and inefficient - with unnecessary emissions, half-full vehicles and complicated flows. Instead, the food logistics of the future will be smart, coordinated and completely fossil-free - and it can start in Gävleborg.

This is an opportunity to create new solutions where digitalization, innovation and collaboration meet. Through new business models and technology, we can make transportation more efficient, cheaper and greener, from farm to store and on to the consumer. Imagine if every delivery of food could strengthen both the climate and the local economy.

We are now looking for driven and curious people who want to shape the next generation of sustainable food logistics.

Competition process

I

The competition is open

11-30 NOVEMBER

Describe your idea by answering the questions in the competition form.

w

The jury assesses the entries

UNDER 2025

During the month of the competition, the jury reads all entries. All those handling the entries work under confidentiality.

The winners are announced!

UNDER 2025

Winners are announced and prizes awarded. Is your idea the winning entry?

How is my idea assessed?

How innovative is the idea?

Judged by the degree of innovation of the idea.Is the product, service or methodology something new that does not exist today? Is the idea a further development of something existing? Is there a new approach?

How sustainable is the idea?

Assessment of how well the idea takes responsibility for its impact on society from a social, economic or environmental perspective; how the idea meets people's needs today without jeopardizing the opportunities of future generations. 

Is there potential for the idea to grow?

Assessment of the potential of the product or service to grow in the market.

What value does the idea create for the user?

Assessment of the value and benefit a customer/user can get out of the idea. How does it benefit society, businesses or individuals? Does the idea meet present or future needs?

Are you ready to give your idea a chance?

Contact us

Frequently asked questions and answers

When is the competition?

The competition runs from November 11-30, 2025.

Who can compete?

The competition is open to both individuals and companies. To compete, you must be at least 18 years old and live in Gävleborg.

What can I win?

Business development support worth SEK 50,000 to verify and test the market potential of your idea.

Can I submit more than one entry? 

Yes, you can submit as many unique entries as you like.

Is there a risk of someone stealing my idea?

No. Your idea is safe with us. The people handling and evaluating your idea are subject to a confidentiality agreement.

How do I submit my idea?

By describing and submitting your idea via the competition form.

Contact us

Frida Hedström

Competition Manager

frida.hedstrom@movexum.se

Partners

Together for Gävleborg's innovations!

The world needs new ideas to meet the challenges of our time. Movexum, Sandbacka Science Park and Propell are places where you can turn your business idea into reality.

Jagharenidé in Gävleborg is made possible through the project Entreprenörs- och innovationslyftet, which is funded by Region Gävleborg and the European Regional Development Fund.